Why Social Media Isn’t Everything

Social Media
Social Media

Remember that old saying “Don’t put all your eggs in one basket.” There’s a reason this cliché has been around so long, it still holds true for many things like (dare I say) social media for example.

 

Wait, before you start thinking I am the black sheep over here, hear me out. I love social media, heck, I even do workshops on how to optimize your efforts with Facebook, Twitter, and YouTube BUT like the title of this post “Social Media Isn’t Everything.”

 

Here’s what I mean by this, social media has received so much attention lately that people are literally jumping on the bandwagon in droves, and that’s great it’s more people for us to network with, but here’s the trick. Some people are starting to think that social media is the end all, and that’s just not true.

 

Social media is an incredibly easy, fun, and effective way to use the internet to market your services and I highly encourage the people I work with to use it. BUT, I don’t encourage them to reduce or stop their regular offline marketing strategies.

 

The key is using both AND not putting all of your eggs in one basket – that goes for any marketing strategies. Let’s just say, hypothetically speaking, a year from now a hacker got into Facebook or Twitter, wiped out the entire system and they couldn’t figure out how to get their data back. That means you could potentially lose all of your connections to the thousands of people you worked so hard at adding to your network. Yikes, pretty scary thought.

 

Now, I realize that this is a very unlikely situation and it does appear that social media is going to be around for quite some time; especially since even local TV stations are now tweeting updates.

 

So here’s what you can do. Be sure to take your social media networking to the next level meaning lead people back to you so that YOU own their contact information. Offer them your free report or other useful information so you can capture their email address and officially make them one of your tribe. Or at the very least, lead them to your blog and encourage them to subscribe to your RSS feed – that way they won’t forget about you and even social media vanishes in midair one cold winter’s night your marketing efforts won’t be lost in the black abyss.

 

If you like this blog, subscribe to my RSS feed so we can stay in touch.

 

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1 Response to “Why Social Media Isn’t Everything”


  1. 1 Britt August 31, 2009 at 4:18 pm

    I honestly could not agree more with what you have just said. You really hit the nail on the head here. When people focus too much on using social media sites to promote their business, they may find that they are losing a HUGE audience elsewhere. Although many people do use the web as a source of news and entertainment, they also continue to use print.

    Also, you said above, “Let’s just say, hypothetically speaking, a year from now a hacker got into Facebook or Twitter, wiped out the entire system and they couldn’t figure out how to get their data back. That means you could potentially lose all of your connections to the thousands of people you worked so hard at adding to your network.” Although there has never been a complete shut down of certain social media sites there was a recent Twitter hacker that shut down the system for several hours. Luckily, Twitter developers were able to get the social media site back on track but imagine if they couldn’t . . .


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