Marketing on a Tight Budget (Or without one at all)

If you’ve wondered how to effectively market your business when you don’t have a tight budget, or maybe even no budget at all – do not fear. There are plenty of ways to market your businesses without paying a dollar. And there are plenty more ways that will just cost a couple of dollars!                                                                                         

Now, where to focus your low-marketing budget efforts when this is the case. Well, you’ll hate this answer but it’s entirely up to you. Whenever you have a low budget or a low amount of time, you’ll need to assess where you are the most effective and what works for you and your business. If you don’t know what’s effective you won’t know where to spend your time. (If you need more help with this part of the process, I highly recommend my downloadable workshop, Design Your Effective, Step-by Step Marketing Plan – ) When you do know what’s effective, then here is where you need to focus your efforts.

Just to name a few free ways of marketing – there is social networking, blogs, forums and online communities, writing articles for online publications such as, speaking at local groups or networking events, joint ventures, press releases and other pr strategies, and remark-ability marketing or what I can sensational service and word of mouth.

A few of the low costs marketing strategies include electronic newsletters, networking (some of these are free too), leads or referral groups, business cards, brochures, flyers, free introductory events, and ads in smaller localized publications.

The strategies are endless, I suggest you pick a few to start off with and then tweak as you go along and figure out what works for you. If you’d like to know more on this exact topic and you live in Denver, check out this VERY low cost marketing workshop I’m doing with Conscious360 University.

I’d also love to hear what strategies you are implementing that are free or low cost and that are working for you!


1 Response to “Marketing on a Tight Budget (Or without one at all)”

  1. 1 annie b lawrence February 16, 2010 at 7:56 pm

    Hi Andrea,
    Just found you through the networked blogs on FB. One of the low cost strategies that I am using is a Fan Page on FB. Here is my link to my fan page love to get your feedback. Do you have a fan page? If so send me your link.

    Annie Lawrence

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