What Makes a Good Status Update on Social Media?

There are few simple keys to a meaningful post on social media. I’ll start with explaining my favorite rule in marketing – it’s all about the know, like, and trust factor, so be sure to always keep that in mind.

My rules for posting good, meaningful content online are:

1. Keep it related to your target market. Meaning don’t post about anything and everything, be specific to your market and NEVER post overly salesy stuff that isn’t yours (aka linking to a sales site that isn’t related to your market).

2. Show your expertise. Don’t be afraid to share what you know, besides it’s your business right?! Share tips, strategies, links back to your blog, or an online article that you wrote. Maybe even a video of your top ten…..

3. Be a real person – be authentic. It’s perfectly okay to share about your personal self. People want to know who you really are, think People Magazine, it’s the same reason people watch celebrities, we want to know they are a real person. This means add variety to your posts, and don’t make them all the same.

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