Posts Tagged 'social networking'

Going Local: Have to Tap into Your Own Backyard and Find Local Clients

With all the talk about how BIG internet marketing and social media is for a business, we often forget that our own backyard contains plenty of hungry prospects looking for what you have to offer. The problem people come across though is where to find these people, and what backyard are they hanging out in – well if you know your market and have a good idea of who your “soul client” is the search shouldn’t be too hard.

First of all – to find local: network. Networking is an easy way to find prospects in your area. But choose wisely, you don’t want to end up at the Farmers Networking Meeting if you farmers are not your market. Find networking groups that attract your ideal client and go there. But remember, networking isn’t about selling your services it’s about building relationships.

Speak Locally. Speaking is another great way to reach the locals, if you can speak at the functions, associations, and meetings they attend or belong to you’ve just earned yourself a star position from being in front of the room. Speaking gives you instant credibility and is a sure-fire way of bringing in more clients.

Social Networking – Strategically! If local people are your buzz, be sure to use keywords that include your city and surrounding areas. Just because social networking is global, it doesn’t mean you have to be.

Partner up with key players. The fact is there are quite a few key players in every city, start hanging out where they do, initiate a conversation or a coffee meeting and see if there is a way to partner up and share in your resources. Key players are generally givers and have built a reputation on introducing others, connecting people, and growing their network. You never know, you could be offering the exact service they’ve been looking for.

These are just a few ways that you can grow your business locally, these also apply to national marketing strategies as well – but use them in ways that work best for you and your business.

Let me know what other ways you’ve found to strategically grow your local following.

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What Makes a Good Status Update on Social Media?

There are few simple keys to a meaningful post on social media. I’ll start with explaining my favorite rule in marketing – it’s all about the know, like, and trust factor, so be sure to always keep that in mind.

My rules for posting good, meaningful content online are:

1. Keep it related to your target market. Meaning don’t post about anything and everything, be specific to your market and NEVER post overly salesy stuff that isn’t yours (aka linking to a sales site that isn’t related to your market).

2. Show your expertise. Don’t be afraid to share what you know, besides it’s your business right?! Share tips, strategies, links back to your blog, or an online article that you wrote. Maybe even a video of your top ten…..

3. Be a real person – be authentic. It’s perfectly okay to share about your personal self. People want to know who you really are, think People Magazine, it’s the same reason people watch celebrities, we want to know they are a real person. This means add variety to your posts, and don’t make them all the same.

Marketing on a Tight Budget (Or without one at all)

If you’ve wondered how to effectively market your business when you don’t have a tight budget, or maybe even no budget at all – do not fear. There are plenty of ways to market your businesses without paying a dollar. And there are plenty more ways that will just cost a couple of dollars!                                                                                         

Now, where to focus your low-marketing budget efforts when this is the case. Well, you’ll hate this answer but it’s entirely up to you. Whenever you have a low budget or a low amount of time, you’ll need to assess where you are the most effective and what works for you and your business. If you don’t know what’s effective you won’t know where to spend your time. (If you need more help with this part of the process, I highly recommend my downloadable workshop, Design Your Effective, Step-by Step Marketing Plan – http://www.andreacostantine.com/marketplan ) When you do know what’s effective, then here is where you need to focus your efforts.

Just to name a few free ways of marketing – there is social networking, blogs, forums and online communities, writing articles for online publications such as ezinearticles.com, speaking at local groups or networking events, joint ventures, press releases and other pr strategies, and remark-ability marketing or what I can sensational service and word of mouth.

A few of the low costs marketing strategies include electronic newsletters, networking (some of these are free too), leads or referral groups, business cards, brochures, flyers, free introductory events, and ads in smaller localized publications.

The strategies are endless, I suggest you pick a few to start off with and then tweak as you go along and figure out what works for you. If you’d like to know more on this exact topic and you live in Denver, check out this VERY low cost marketing workshop I’m doing with Conscious360 University. http://conscious360.com/content/c360u

I’d also love to hear what strategies you are implementing that are free or low cost and that are working for you!

Social Media 101

Lately there is so much buzz going on with twitter and other social networking sites. I have to admit, I didn’t “get” twitter until a few months ago, but I am definitely a fan now. Micro-blogging is a fun, quick, and unique way to share more of your talents and expertise. Unfortunately, many people just don’t have a clue as to where to start, what to do, or how to use all of those sites.

While I can’t give you all the details here, I am running a social networking “how-to” classwomen dancing in a disco on Tuesday, April 21st. And don’t worry all you need to know how to do is use a tele-phone then I will walk you through the rest. I’ll be covering the basics of twitter, facebook, meet-up, linked in, and blog talk radio. These are the sites that I use the most and have found helpful in building an online presence that ROCKS!

I am still finalizing all the details of the content for the call, so if you have a question that you want answered please post a comment or send me an email.